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A CURATED SPACE 

FOR THE Modern Bride.

TO OUR
brides

Welcome to bridal shopping without limits. From bold, statement looks to sleek modern gowns, we’ve curate our wedding dress collections in sizes 8-36, with custom options for all. New Ivory Bridal is your space to break the mold, own your vibe, and say yes to a dress that’s as unapologetic as you are.

Bridal for all, no exceptions. We can't wait to meet bride you.

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NEW IVORY GETS IT

BECAUSE
we've lived it.

 

 

 

​Shopping for your wedding dress should feel like an exciting experience, not one filled with nerves or uncertainty. At New Ivory, we make sure everyone feels welcome, no matter their size. We understand how important it is to feel seen and celebrated, which is why we offer inclusive sizing in our store samples and order in all sizes to ensure you have the perfect fit.

 

From the moment you step through our doors, you’ll feel a shift—a more inclusive, confident, and uplifting bridal experience, designed to make you feel truly at home. Shop our new label, QUITE Bridal & many other designers like Justin Alexander, Colby John, Sincerity, & more from $1500 -$5000.

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THIS IS BRIDAL FOR
Every Body

"I truly cannot recommend New Ivory Bridal enough. Kristen made my experience beautiful from the moment I walked in the door. The entire experience was so positive and supportive. I was able to bring my wonderful ladies with me for a VIP experience that I won through a giveaway on Instagram! We all had the most beautiful time with champagne and charcuterie! I felt like a beautiful bride with every dress but I found the one for me. Each time I go back to New Ivory, I have an incredible experience. It’s such a beautiful space and it just makes you feel confident. I recommend everyone I know who is looking for a dress for their upcoming wedding to go with New Ivory Bridal."

 

Grace, January 2025 Bride

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At New Ivory Bridal, we offer a bold selection of designer wedding gowns from Colby John, Justin Alexander, and Allure—names known for quality, innovation, and style. Whether you're drawn to Colby John's modern edge, Justin Alexander's timeless sophistication, or Allure's impeccable craftsmanship, we have the perfect gown to match your vision. Your wedding day is your moment—make a statement with confidence in what you wear.

We believe finding your wedding dress should be personal experience. That’s why we offer private, by-appointment-only bridal consultations in an intimate setting designed just for you. With the dedicated attention of your expert bridal stylist, you’ll explore our handpicked collection of designer gowns, discovering the perfect silhouette, fabric, and details to bring your bridal vision to life.  

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WE DO THINGS boldly.
                             join us over at @newivorybridal on instagram.

BY APPOINTMENT ONLY

​

Wednesday | 11 - 7

Thursday | 11 - 7

Friday | 11 - 7

Saturday | 10 - 4

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716.714.5124

215 Main St. 

East Aurora, NY 14052

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